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• BUSINESS MASTERY CELEBRATES 20TH ANNIVERSARY |
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This September marks the 20th anniversary of the first printing of Business Mastery. We plan to celebrate the whole month of September. Visit www.sohnen-moe.com for details about our prize drawings and special events.
We originally printed 250 copies of the 140-page book, and put them in silk-screened binders with tabs. In 1989, we printed the first perfectbound edition (210 pages). The second edition was published in 1991 and the third edition in 1997. The fourth edition was published in January 2008. It is now 480 pages and we have a website www.BusinessMastery.us to accompany the book with resources, links and downloadable forms.
Business Mastery is a premier book in the wellness field, with more than 300,000 copies in print of all the editions combined. It is used in 1,300+ schools internationally and is a required text in 600+ schools. We support the schools with extensive teaching resources: lesson plan builders (goals, objectives, activities), test questions, and 600+ PowerPoint® slides.
For the past two decades, Business Mastery has served as a trusted guide for people seeking to live their career dreams. It is specifically designed to support readers on their journey to a fulfilling and financially rewarding career. In the pages of this innovative, time-tested book, readers will find everything needed to launch and effectively manage a thriving practice. It also includes practical tools and tips for how to market one’s skills, work smarter, develop alliances through networking, fine-tune communication skills, and increase profits.
The fourth edition is completely updated and includes new information about how to effectively negotiate, keep up with the latest research, deal with difficult clients, increase career longevity, and attract first clients. It also includes valuable insights into how a strong brand image and Internet marketing can boost business growth.
Business Mastery is filled with resources to help readers stay balanced, increase their client base, get organized, clearly define goals, and, most importantly, keep doing what they’re passionate about while creating an excellent income stream. Developing business savvy is key to success—whether working for someone else or being self-employed. Whichever path is chosen, readers can count on Business Mastery to help make their dreams a reality.
Please contact us if you would like to interview the author, Cherie Sohnen-Moe, or review Business Mastery.
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